Direct Media’s insert media group has been awarded management of the Harlequin Continuity Statement Program. The first inserts are scheduled to accompany January 2008 statements.
Buyers have purchased books and have joined such continuity programs as Harlequin Romance, Harlequin Intrigue, Love Inspired and the World Wide Mystery Library. The average age of the buyers is 58, while the average annual household income is $50,800. The program is recommended particularly for insert advertisers offering women’s apparel, general merchandise, insurance, credit cards and magazine subscriptions.
The program is priced at $65/M with circulation ranging from 100,000 to 150,000 monthly.
Direct Media, Greenwich, CT, is a direct marketing services company.