Direct Media Inc., Greenwich, CT, has been appointed list manager for the Hooked on Phonics list of 105,900 last-12-month buyers of educational reading aids for children and adults.
Hooked on Phonics buyers have purchased books, audio cassettes, flash cards and CD-ROMs. They are 82 percent female with an average age of 36 and average household income of $54,000. The average unit of sale is $300.
The file is selectable by geography, recency, gender, age of child, gender of child and source. It also offers 232,000 last-12-month inquirers. More than 7,600 Canadian last-12-month buyers and inquirers are available. Base price is $90/M.
