Direct Media, Harvest Marketing Create BTB E-Mail Database

Direct Media Inc. and Harvest Marketing yesterday announced the creation of Business eBase, an opt-in business-to-business e-mail database with more than 1.2 million records.

Greenwich, CT-based list firm Direct Media will act as list manager for the database while Harvest Marketing supplies the data and executes the e-mail campaigns.

Former Impower employees Eric Zilling and Michael Keeler formed the privately held Harvest Marketing in October and serve as CEO and president, respectively, of the new venture. E-mail delivery and database operations take place at an office in Peterborough, NH.

The database offers selections such as sales volume, number of employees and Standard Industrial Classification Code. The base price is $250 per thousand.

Direct Media's Bill McKay is the list contact on the file. He can be reached at [email protected] or 925/975-4663.

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