Direct Media Inc., Greenwich, CT, was appointed list manager for the PC World magazine file of 787,000 subscribers.
The file is 66 percent male with an average household income of $75,000. Subscribers pay $24.95 annually to get the magazine. Selections include geography, gender, recency, business address, home address, paid, renewals and source. The base price is $170/M.
Direct Media recommends the list for marketers of seminars, newsletters, office supplies, computer-related goods, credit cards, publishing and consumer catalog merchandise.
