Direct Media Gets PaperDirect E-Mail List

Direct Media Inc., Greenwich, CT, announced its appointment Friday as list manager for the PaperDirect Opt-In E-Mail file of more than 230,900 buyers.

All buyers opt in for third-party e-mail and bought PaperDirect products such as preprinted laser design paper, paper templates, brochures, business cards, presentation materials and other desktop publishing merchandise.

The file is 63 percent female with an average income of $50,000+ and an average unit of sale of $100. Selects include geography, gender, home address, business address, employee size, computer type and product. Base price on the file is $225/M.

Direct Media suggests the file for offers including office supplies, seminars, apparel and epicurean.

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