Direct Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for seven files from Concepts Direct Inc. effective Jan. 1.
Concepts Direct catalog files include Colorful Images with 838,900 last-12-month buyers; Colorful Characters with 54,900 last-12-month buyers; Collectibles by Concepts with 105,200 last-12-month buyers; Linda Anderson with 50,500 last-12-month buyers; Music Stand with 14,300 last-12-month buyers; and New Bargains with 24,700 last-12-month buyers.
In addition, the new-to-market Concepts Direct Master File has 945,000 unduplicated buyers from the above lists. The master file is 79 percent female with an average unit of sale of $45.
Selections on these files include recency, dollar, multi-buyers, geography, gender and product categories. Base prices are $95/M on each list.
Data cards for all Concepts Direct lists are available at www.directmedia.com.
