Direct Media Gains Silkies Insert Program

Direct Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the Silkies Plus Size Multi-Buyer Package Insert Program from HCI Direct.

Silkies buyers included in this program are mail-order multi-buyers of plus-size hosiery. They are female with a median age of 51 and a median income of $43,000.

The insert program is a special test run of 50,000 packages for October. The base price is $65/M. Next year's quantities for this program have yet to be determined.

Direct Media recommends this program for offers such as apparel, cosmetics, health, diet, crafts, collectibles, books and others.

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