Direct Media Inc., Greenwich, CT, yesterday announced its appointment as manager for the International Masters Publishers statement stuffer program.
This new-to-market program will consist of 8.4 million annual statements, which breaks down to 700,000 monthly. The first insertion will be in November. Material is due two weeks prior to insertion. The base price for the program is $60/M.
IMP's audience is mostly female, ranges in age from 25-60 and has an average income of $50,000. IMP titles include Easy Everyday Cooking, Easy to Bake and Easy to Make, Grandma's Kitchen, Great Gifts in Under 30 Minutes, Creative Cooks Kitchen, At Home with Your PC and Wildlife Explorer.