Direct Media Inc. yesterday announced the launch of the Jerry Baker Book Buyers package insert program.
The program is new to the market, with the first insertion available in July. It will include 80,000 monthly inserts.
The profile of a Jerry Baker Book Club buyer is a married homeowner with an average age of 55 and an average income of $35,000. The base price for this insert program is $65/M.
Jerry Baker books cover subjects including gardening, home and health.
