Direct Media Inc. said yesterday that it has launched B2B eAppendbase, an e-mail appending product for business-to-business marketers.
To participate, a marketer must provide their postal file to Direct Media, Greenwich, CT, which is then run against the company’s database of more than 14 million records. Once run against the database, e-mail addresses are appended only if there is a company and individual match. Then Direct Media sends permission mailings and provides the participant with a 100 percent opted-in and CAN-SPAM-compliant e-mail file.
The service costs 50 cents per match with a minimum of 1,500 matches. Companies that contribute records to the database are entitled to e-mail append discounts.
B2B eAppendbase is available to Direct Media clients and non-clients alike.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters