Transparency DM/Business campaign
Agency: Arc
Client: iShares
The simplest ideas are often the best, as was the case when Arc needed a way to illustrate that iShares Exchange Traded Funds (ETFs) are transparent, or in other words, that investors aren’t putting their money into anything they can’t see. Arc’s solution? The agency created an entirely transparent direct mail piece and sent it to professional investors across Europe. The financial crisis left this audience wary, but also looking for smarter solutions that could help them manage their risk. The simple yet clever transparent direct mail pitch from iShares delivered the message that ETFs are a product professional investors can trust.
Creative Director
Garry Munns
Art Director
Chris Rambridge
Copywriter
Paul Faulds
Digital Account Manager
Tony Coppola
Digital Group Account Director
Raz Embleton
Account Director
Rupert Chandler
Group Account Director
Julian Ashley
Track day invite/Single consumer
Agency: Rapp, New Zealand
Client: Volkswagen
Volkswagen and Rapp teamed up to drive new car sales in New Zealand by inviting current Golf GTI owners to a private track day event where they could put the newest model through its paces. The direct mail invitation included a magnet personalized with the recipient’s name and visuals. The campaign had an 88% response rate.
Executive Creative Director
Wayne Pick
Head of Copy
Kim Pick
Art Director
Kenton Osmond
Copywriter
Darryl Wong
Shark fin and keel/Single business
Agency: Saatchi & Saatchi DGS
Client: Westpac New Zealand
Following the financial crisis, Westpac wanted to make New Zealand’s importing and exporting businesses aware that the bank’s international team could advise them. Saatchi & Saatchi DGS’ solution was a direct mail campaign that looks like a shark fin on one side. This gives the piece immediate impact while also illustrating the idea that trouble is lurking. When it’s flipped over, the mailer turns into a keel to steer you through the storm.
Executive Creative Director
Mike O’Sullivan
Creative Director
Matt Shirtcliffe
Senior Art Director
Jeff Harris
Managing Director
Sonya Berrigan
Group Acount Director
Ian Howarth
Manager, Retail Marketing, Westpac
Ian Moody
Senior Marketing Manager – Business, Westpac
Sarah Slawson
FINALISTS
State tarpaulin
Agency
AIM Proximity
Client
State Insurance
CD: Brett Hoskin
Wealth building permit
Agency
Clemenger BBDO Proximity, Melbourne
Client
National Australia Bank
ECD: Tan Gout Nee
Daylight robbery
Agency
Draftfcb, New Zealand
Client
Bond and Bond
ECD: James Mok
Send this letter to Sarkozy
Agency
Famous, Brussels
Client
Lous Grezes Belgium BVBA
CD: Tim Driesen
Focus election perspectives
Agency
OgilvyOne Worldwide GmbH, Frankfurt
Client
Focus Magazine
ECD: Michael Koch
Reversed prices
Agency/Client
Reality
CD: Bruce Williams
Recession greeting cards
Agency
M&C Saatchi
Client
Repco
CD: Steve Crawford
Six hats
Agency
Wunderman, Melbourne
Client
Origin
CD: Lee Callister
McDonald’s workers’ compensation campaign
Agency
Marsh VS Consumer
Client
McDonald’s
MD: Mark Poole
Income tax guide 2009
Agency
Red Urban GmbH, Munich
Client
Getty Images
ECD: Andreas Klemp
