Pass the parcel/Single nonprofit
Agency: Clemenger BBDO Proximity, Melbourne
Client: Oz Child
Oz Child Unite was a new program offering small to medium-sized businesses in Australia the opportunity to assist children in need and be invited to various networking functions. To get people to attend the group’s first function, agency Clemenger BBDO Proximity created a direct mail campaign called Pass the Parcel that translated Oz Child Unite’s networking strategy for the mail. This helped explain the organization’s program while also making the most of its limited database of contacts.
Executive Creative Director
Tan Gout Nee
Senior Copywriter
Mark Welch
Senior Art Director
James Liddell
Production Director
Sharon Adams
Designer
Sam Tsui, Aldo De Pace
Account Manager
Sarah Tindale
New Buisness Director
Amy Phillips
FINALISTS
Origasmique
Agency
CP Proximity
Client
Bijoux Indiscrets
CD: Eva Santos
Better soccer for better television
Agency
Famous, Brussels
Client
Belgacom
CD: Christophe Ghewy
Toilet roll
Agency
OgilvyOne, London
Client
British Gas
AD: Charlie Wilson
Chipotle bag mailer
Agency
The Hacker Group
Client
Chipotle Mexican Grill
ECD: Thomas Lamprecht
Thank you for your role/paper
Agency
Proximity, Portugal
Client
Banco Espirito Santo (BES)
CD: Nuno Duarte
Outreach international
Agency
Rodgers Townsend
Client
Outreach International
ECD: Tom Townsend
Used to new vehicle campaign
Agency
Wunderman Canada
Client
Ford of Canada
VP, CD: Brian Langerfield
Direct Mail Flat, 100,001+ pieces
FINALISTS
Henry
Agency
TDA LLP
Client
St. Dunstan’s
CD: Mark Pearson
A noble profile
Agency
Wunderman, Germany
Client
Ford of Germany
ECD: Uli Buesgen
Yes or yes?
Agency
Wunderman, Germany
Client
Ford of Germany
ECD: Uli Buesgen
