Silver
Spring Picnic Pack
Agency: BMF
Client: Weight Watchers
Lapsed Weight Watchers’ members in Australia were encouraged to return with this mailer featuring a paper picnic bag with recipes on the back. Illustrations reinforced an “earthy spring feel” and a focus on homemade food, while positive copy stressed flexibility.
Executive Creative Director
Dylan Taylor
Art Director
Sian Binder
Copywriter
Lucy Kough
Print Producer
Clinton Bell
Finalists
Quality test pack
Agency: BMF
Client: OPSM
ECD: Dylan Taylor
Hands on One
Agency: DDB
Client: AT&T
ECD: John Maxham
