Bronze
Iron Envelope
Agency: Proximity London
Client: Royal Mail
A weight limit increase allowed Royal Mail customers to begin to send heavier and larger items through the organization’s Tracked service. However, some businesses didn’t consider Royal Mail as an option for items weighing more than 5 kg. To raise awareness of the service and its usefulness, the organization distributed an oversized and weighty metal envelope that was engraved with the recipient’s name and address. The campaign saw an ROI of 23 to one.
Executive Creative Directors
Duncan Gray, Caitlin Ryan
Art Director
Jo Jenkins
Copywriter
Marcus Iles
Finalists
Acceleration Box
Agency: Clemenger BBDO Proximity Melbourne
Client: Mercedes Benz Australia
CD: Peter Bidenko
Gallery of Freshness
Agency: Wunderman Vienna
Client: DM Drogeriemarkt
CD: Tom Krutt
When the Newsletter is Turned into a Shopping Bag
Agency: Agentur am Flughafen
Client: Alois Scherrer AG
CD: Rene Eugster
Password Revealed
Agency: TBWA Tequila
Client: The Army
CD: Dick Dunford
Tattoo You!
Agency: Benner & Partner GmbH
Client: House of Flames
CD: Klaus Eberle
Moleskin
Agency: Clemenger Proximity BBDO Melbourne
Client: Mercedes Benz Australia
CD: Peter Bidenko
Kustom Konnections 3D SAW
Agency: Draftfcb New Zealand
Client: Genesis Energy
ECD: James Mok
