The Dime Savings Bank of New York has hired Sedona Corp. to provide it with customer relationship management services.
The Sedona system, Intarsia, is an application service provider-based or software-based CRM system. It includes components such as profitability management, marketing campaign management, lead tracking, Web-based reporting, and a personalized portal that allows financial institutions and their employees to create customized Web pages. Users can access these services via traditional PCs and wireless hand-held PCs.
Dime has chosen to use the ASP-based version of the system. The bank's previous CRM provider was replaced after four years of service because the new Sedona system is more cost-effective and includes added features, Dime said.
Dime officials would not disclose the name of the previous CRM provider.
