Dimac Marketing Partners Inc. plans to branch out into e-mail marketing and will offer its clients Bigfoot Interactive's e-mail services.
Under terms of an agreement between the two companies, Bigfoot Interactive will become a partner within Dimac's Interactive Strategic Solutions group. Bigfoot Interactive will provide Dimac Marketing Partners' clients with its suite of e-mail products and services as well as campaign management, segmentation, personalization and content assembly services.
Financial terms of the deal were not disclosed.
“A partnership with Bigfoot Interactive provides our clients with a flexible and powerful e-mail marketing channel that delivers the optimal offering to the right audience,” said Randall Antick, chief marketing officer at Dimac Marketing Partners.
Dimac Marketing Partners is an interactive marketing agency based in Windsor, CT. The company's parent, Dimac Holdings Inc., emerged in February from Chapter 11 bankruptcy protection, which it filed in April 2000. The company changed its name from Dimac Marketing Corp. to Dimac Marketing Partners Inc. in February.
Bigfoot Interactive, a direct e-mail services firm based in New York, merged in March with Expression Engines, a provider of e-mail services and technology.