Digitas expands presence in Asia

The Publicis Groupe has announced that it will rebrand Solutions, its India- and Singapore-based integrated marketing services agency, as Solutions/Digitas.

“The Indian market is interesting,” said Alan Rutherford, CEO of Digitas Global. “The advertising and brand communication markets [in India] continue to grow. The [effect of the slowing] US economy in India seems to be limited so far.”

Paris-based Publicis Groupe acquired Digitas last year. Since then, it has expanded into the UK, Japan, France and China, as well as Hong Kong.

Solutions/Digitas will be led by Solutions’ managing director, Srikant Sastri; and its director and president, Kanika Mathur. Both Sastri and Mathur, who are also Solutions’ founders, will report to Rutherford.

Other plans for the India base include creating an offshore arm of Digitas’ production company Prodigious.

The newly branded company will be headquartered in New Delhi, with offices in Mumbai, Bangalore, Chennai, Hyderabad, Kolkata and Singapore

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