The share of budget allocated for digital marketing is growing. According to Gartner’s “Digital Marketing Spending” report, digital marketing budgets will increase by 10% in 2014; 28.5% of marketing budgets were allocated to digital in 2013, or about 3% of revenue. On average, companies surveyed spent nearly 11% of their 2013 revenue on marketing activities overall.
This is expected to increase by 10% this year.
