DigiMine Inc., a service provider of business intelligence solutions, today is expected to announce the availability of its Campaign Response Analytics service, which provides key metrics to measure the effectiveness of marketing and advertising campaigns.
CRA is a marketing performance reporting and analysis solution that enables companies to identify the most successful messages and media to reach key customer segments, thereby increasing the return on investment of marketing and advertising campaigns, improving customer acquisition and loyalty.
CRA is a new component within digiMine Services, a hosted data warehousing and data mining solution.
According digiMine, Seattle, CRA integrates data from third-party advertising servers, e-mail and affiliate marketing partners with analytics to provide a comprehensive view of marketing campaign results. For example, it identifies which campaigns — offline ads, banner ads, e-mail, incentive offers or direct mail — are most effective at driving customer acquisition and sales.
CRA also enables companies to calculate the true return on their marketing investment by correlating campaign results with analysis of sales metrics, customer segments and product affinity. CRA reveals the lifetime value of customers and associated acquisition costs, empowering marketers to maximize marketing dollars, merchandising strategies and content management initiatives.
DigiMine customers deploying CRA include etrieve, AtomShockwave and Classmates.com.