Dietary supplement manufacturer NuVim hired Dialog Group Inc.'s AdValiant.com, New York, as its interactive agency of record for a new powder version of the NuVim beverage.
AdValiant will offer performance-based integrated marketing involving e-mail, direct mail and advertising. The agency also will offer data verification, lead enhancement and inclusion in NuVim's www.mymedcenter.com for syndication purposes.
NuVim makes dietary supplements containing MunePro and Accuflex that claim to build the immune system, muscle flexibility and sturdy joints. Its brand currently is sold as a beverage in the refrigerated juice section of supermarkets on the East Coast and in Florida.