Dialog Telecommunications Inc., a flat-rate local and long-distance telephone company, named Boone/Oakley, Charlotte, NC, as its first agency of record.
Six agencies competed for the account, whose value for next year is estimated at $1 million. The contract is incentive-based over three years. In essence, compensation above a flat retainer depends on the number of new customers signed over the contract period.
Boone/Oakley will use print, direct mail, television and radio to pull customers for Dialog, which offers phone services to businesses and homes in North Carolina, Mississippi and Kentucky.
Dialog, also of Charlotte, joins a roster of Boone/Oakley clients that includes the Sci Fi Channel, NASCAR, Brixx Wood Fired Pizza, Continental Tire, MTV2 and Paramount Parks.
