Detmold Group, a sustainable packaging manufacturer, has appointed Orchard as its digital agency after a competitive pitch process. Orchard will work across various Detmold Group businesses, including Detpak and Paperpak. The agency will oversee digital creative operations and expand the group’s e-commerce and marketing technology offerings.
Detmold Group has a 70-year history and has worked with global brands such as Woolworths, McDonald’s, Dusk, and Uber Eats. The company aims to help brands achieve their sustainability goals.
Detmold and Orchard’s new collaboration
Kate Heylen, Detmold Group’s digital marketing manager, said, “Orchard has technical solid and e-commerce expertise, deep knowledge of the Optimizely platform, and alignment in cultural values, making this partnership a natural fit.
She added, “We are excited to collaborate closely with the Orchard team to deliver cutting-edge digital strategies to drive continued growth.
Wai Kwok, Orchard’s CEO, expressed the agency’s honor in partnering with Detmold Group. He stated, “With our deep expertise and experience, Orchard is well-positioned to deliver connected experiences that will support and enhance Detmold Group’s ongoing success.
The partnership between Detmold Group and Orchard marks a significant step for both companies. They aim to leverage digital strategies to foster further growth and innovation in the packaging solutions market.
Detmold Group has previously collaborated with Uber Eats to develop a unique portal. This portal provides merchants with sustainable packaging, aligning with Uber Eats’ global objective of using 80% sustainable packaging.
