Dell's New Low-Tech Line: Clothes

Dell debuted its newest product line — “Dude Gear,” clothing centered around Dell's infamous Steven character from its TV commercials and his tagline, “Dude You're Getting A Dell.”

The product line includes Dude-branded T-shirts, caps, notebook backpacks and CD cases. Customers will be able to shop for all items at the Dude Gear main page www.dell4me.com/dudegear as well as from “Steven's” Web site (www.dell4me.com/dude).

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