Dell to expand CMO’s role

Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company’s public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.

In conjunction with her added duties, Quintos will join newly appointed president and chief commercial officer Steve Felice’s leadership team to oversee all go-to-market activities for the segments. Dell announced publicly on Jan. 6 that Felice’s appointment will take effect on Feb. 4 and that he will oversee all of the company’s customer business segments.

Russ Fujioka, VP of marketing for Dell’s public and large enterprise business, and Monique Bonner, VP of marketing for Dell’s consumer and small and medium business, will report directly to Quintos in her expanded role.

Quintos will keep her responsibilities as SVP, CMO and member of Dell’s Executive Leadership Team, for which she reports to CEO Michael Dell. Those responsibilities include oversight of brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management.

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