Delivered: Holiday catalogs

What’s in our mailbox this month: Holiday catalogs


Although Heifer International is a worthy cause against poverty, its gift catalog lacks strong creative appeal. It provides little explanation of an offer inside for a free “honor card.”


Passing Grade

The Children’s Place’s holiday catalog features coupons for 20% off all purchases. However, its “limited time special pricing” offer is hardly noticeable in small typeface on the cover.



Right Track

The Macy’s catalog brews up holiday cheer with tear-off coupons for 10% off select sale and clearance items for the home, and free shipping on $99 online orders.


Bright Idea

Reminiscent of a fashion magazine, the 85th edition of Neiman Marcus’ Christmas Book features glam photos of winter merchandise and promotes its Facebook, Twitter and blog.


Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails.

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