What’s in our mailbox this month: Direct mail pieces from schools
The photo on Union County College‘s mailer evokes academic success, but inside registration information and lists of degrees and associate colleges are uninvitingly text heavy.
The cover of Rutgers School of Business‘ mailer fails to “Stand Out,” but it excels for its clean type design inside and QR codes that can be used to register for information sessions.
Brandeis University‘s alumni mail piece contains a fun and easy-to-read read fold-out conveying the value of donating to the school, as well as a simple donation form.
The massive New York University Bulletin is a comprehensive guide featuring registration information, class descriptions and degrees, certificate programs, and a campus map.
Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; children’s e-commerce emails; and outdoor furniture/entertaining; automobiles; tourism emails; post-Hurricane Sandy emails.