What’s in our mailbox this month: college brochures
The front of the University of Dayton‘s mailer is so hackneyed it looks like a middle school student created it. The reverse side boasts a more professional look and gives the reader insight as to what the mailer is offering: scholarships and other ways to save money.
The cover of Siena College‘s open house invite is as generic as they come, with the trite shots of students around campus. All the pertinent information to register is readily available inside, but too many superfluous messages— including a note from Sienna’s president and a brief Q&A with a student—distract from the core call-to-action.
The front of Northeastern University‘s invitation to “discover” the school at a pair of open houses offers many clichéd campus action shots. However, the reverse side provides a no-nonsense guide as to what the open houses entail, and simple instructions on how students can register.
Pace University‘s oversized brochure boasts a nice touch with its personalized marquee. The inside, ripe with color and juxtaposed photos of the New York and Westchester campuses, engages students with its pleasing-to-the-eye images and content that implores them to come for a visit.
Check out what else has been hitting our mailboxes: men’s apparel catalogs; b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; music and performance series in New York; airline emails.
