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Delivered: Children’s e-commerce emails

What’s in our mailbox this month: Children’s e-commerce emails

Though Magic Cabin features outdoor “toys for every activity under the sun,” the clean, well-photographed email fails to include how much the outdoor toys and games cost up front.



It’s not the graphics in Kotula’s‘ email that grabs you, it’s the message: “Turn off the video games,” as well as “Free shipping on orders over $25” and a price point on all items shown.

Buybuy Baby‘s invitation to “the best summer yet” for outdoor playtime also highlights summer clothing, sunscreen protection and accessories for all your little one’s summer needs.

You don’t need to be a kid to delight in HearthSong‘s playful email, mentioning 20% off purchases of $49 or more. The main photo of kids in Buddy Bumper Balls screams “fun.”

Check out what else has been hitting our mailboxes: Arts/Entertainment; b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; spring catalogs.

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