Delivered: B-to-b direct mailers

What’s in our mailbox this month: B-to-b direct mailers

Signet Research Inc.‘s postcard features a photo of binocular lenses with $100 bills inside. The copy is smart: “Searching for a new revenue stream?” However, the postcard is missing a compelling offer.



Konica Minolta Business Solutions USA‘s mailer includes the recipient’s name, vibrant colors and a quick response code for an iPad 2 sweepstakes. The mailer would be more appealing with actual photos.



The Direct Marketing Association‘s postcard for its 2012 Email Evolution Conference alludes to the event’s Florida venue with a palm tree illustration. It also offers $350 in savings for early registration.


Rod McLean Photography showcases the photographer’s artistry with horizontal postcards of breathtaking photos depicting natural landscapes. The postcards include the company’s URL and phone number.


Check out what else has been hitting our mailboxes: arts/entertainment; 6-by-9-inch direct mail; targeted consumer emails; spring catalogs.

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