In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company. Terms of the deal were not disclosed.
Creative Bubble’s employees will all join the Definition 6 team, bringing the size of the combined company to 100 employees. Creative Bubble will remain NYC-based and their office will establish Definition 6’s New York presence.
“This acquisition will give us the ability to take entertainment-grade creative talent and production capabilities and implement them into the Web model, as entertainment becomes more popular on the Web,” said Michael Kogon, founder and CEO of Definition 6.
The Creative Bubble acquisition comes one month after Definition 6 secured up to $15 million in private equity investment and announced plans for expansion through both organic growth and the acquisition of two to three agencies by the end of 2010. “We are looking to grow organically or through acquisition, depending on what makes sense,” added Kogon.
Definition 6’s clients include La Quinta Inns & Suites, Carter’s, VeriFone and Cox Enterprises Inc. Creative Bubble clients include Nickelodeon, The USA Network and Literary Partners. Definition 6 plans to increase its investment in talent, technology and bundled services.
“Now, instead of going to a handful of agencies, our customers will be able to come to us for an entire campaign,” said Kogon.