Decision Direct Research, a marketing research division of Millard Group Inc., has developed an online cooperative study designed for catalog and Internet retailers in the children’s market.
The survey is about 20 questions and gathers opinions about merchandise, creative, pricing, communications and customer expectations.
The cost to collect brand data is $900. The report’s data will show how customers responded to the survey as well as how the retailer client’s results compare to all other participating brands. The survey questions are the same for all participating retailers.
This Kids survey will close on Feb. 23.