LAS VEGAS — Dun & Bradstreet, Murray Hill, NJ, announced a Web-enabled version of its flagship database marketing product called D&B Market Spectrum at the NCDM conference here yesterday.
D&B Market Spectrum is a decision-support tool that will allow users to combine their customer data with information from D&B's global database to support highly targeted direct marketing and sales initiatives.
Product benefits include the ability to help analysts, sales force professionals, managers and executives pinpoint precise data on customers and prospects and access a variety of possible views of information about potential and existing accounts. The tool also can link disparate customer and third-party databases by assigning a D&B D-U-N-S Number to each business.
D&B Market Spectrum is available for new customers at an initial yearly license fee of $15,000, plus data and customization costs. Existing D&B Market Spectrum customers will be upgraded for an initial yearly license fee of $10,000, plus data and customization charges based on customer requirements.