Davidson Companies has chosen the Pivotal Customer Relationship Management suite of software applications for its Equity Capital Markets practice.
Davidson, founded in 1935, is an employee-owned financial services holding company based in Great Falls, MT. It owns D.A. Davidson & Co., the largest full-service investment firm in the region.
Also part of the Davidson family are Davidson Trust Co., a wealth management and trust operation; Davidson Investment Advisors, a professional money management firm; Davidson Fixed Income Management, a registered investment adviser providing wealth management and other fixed income services; and Davidson Travel, a full-service travel agency.
CDC said Davidson chose its CRM suite because of its financial services industry-specific functionality, allowing its employees to cultivate deeper relationships with their clients and provide customer service as well as provide greater insight into their workflow, automate multi-step processes and track performance.
Before implementing Pivotal CRM, Davidson’s Equity Capital Markets practice relied on a homegrown system which provided limited reporting and archiving capability and no workflow management.
Pivotal CRM will provide Davidson with a comprehensive, integrated, industry-specific application that will increase operational performance, streamline processes across the value chain and improve responsiveness to client requests.
When the Pivotal CRM implementation is complete, Davidson will have approximately 200 users in 20 offices supporting 16,000 contacts.