Online data firm Datonics has partnered with digital media workflow company TRAFFIQ to provide proprietary keyword and segment-based data to all TRAFFIQ clients, Datonics CEO Michael Benedek said in an email. Terms of the deal were not disclosed.
The two companies, Benedek said, benefit from the strengths of the other. “Datonics brings its aggregated data based on both a keyword and segment basis. TRAFFIQ brings its platform and aggregated base of marketers that seek to reach their target audiences via this platform,” he said.
Under the agreement, Datonics will provide TRAFFIQ and its marketers with proprietary keyword and segment-based data to facilitate their scalable delivery of “high-performing, highly targeted and privacy-sensitive online advertisements,” Datonics said in a statement.
Benedek said the partnership is “a natural fit” for the companies and their “very complementary offerings.”