DataSage Offers I-Mail Link to E-Mail Providers

DataSage, Reading, MA, this week said e-mail providers Post Communications, San Francisco, and E-Dialog, Boston, will be using its new I-Mail Link, a new feature of its netCustomer software that will enable e-tailers to create individualized direct e-mail campaigns to consumers. DataSage also is offering a limited-time Holiday I-Mail service.

Through the I-Mail Link, netCustomer connects with Post and E-Dialog to offer execute campaigns driven off of netCustomer's analysis of the retailer's own customer database. In addition, DataSage will also be offering a post-campaign performance analysis by way of the netCustomer's Web-based reporting interface.

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