DataInsight, Golden, CO, yesterday launched an upgraded version of its campaign management tool called eVista 2.0.
According to DataInsight, the affordable user-friendly software will offer enhanced customer relationship management features that allow for quicker and more efficient implementation of database marketing campaigns.
The new features include a browser-based interface, a tree-navigation panel, support for multiple cell spits per segment and multiple treatments and enhanced mutual exclusion and combination of segments.
The software is designed to enhance the connection between businesses and their customers, enabling marketers to target them through a variety of mediums including e-mail thank-you notes and mailed coupons based on the customers preferences.
