Analytical software vendor DataDistilleries yesterday announced the availability of DD Series version 3.0, the company's flagship software program designed to maximize the value of each customer interaction.
According to DataDistilleries, New York, version 3.0 delivers a unified view of each customer across all channels, identifies high-risk and potentially fraudulent customers and predicts the most relevant and profitable offer for presentation to customers.
The new version includes a feature that establishes a consistent view of each customer, based on data combined from all enterprise data sources. Information technology also includes an offer-qualification feature that automatically eliminates those offers that represent too great a risk to the company. Finally, the new version makes real-time offers based on the probability of offer acceptance, the value that the offer represents to the individual customer as well as the value the offer presents the company.