Database marketing specialists DLG acquires competitor Wegener DM UK

DLG, one of the Britain’s leading database solutions providers, has acquired Wegener DM UK from its Dutch parent Koninklijke Wegener NV, to become the largest British lifestyle data company in terms of quantity of household records, data volume traded and lifestyle related turnover.

Terms of the deal were not disclosed.

Wegener, formerly Dudley Jenkins Group, has been broking data for more than 32 years, and providing detailed lifestyle data and customer insight for more than 10 years. It was bought by The Netherlands’ Koninklijke Wegener NV in 2002 for a reported $151 million, before being fully rebranded as Wegener DM UK.

DLG provides data-driven marketing solutions in an effort to help organizations source, grow and retain profitable customer relationships through the provision of information and predictive enterprise solutions. The company works with more than 1,000 clients across diverse industries, including financial services, telecommunications, automotive, insurance, retail, manufacturing, leisure, utilities and e-commerce. DLG pioneered consumer lifestyle data collection via the telephone in 1999.

Wegener DM is one of the leading providers of consumer data, intelligence and database management in Europe. The company focuses on creating and using data to enable companies find, manage and reach customers across Europe in the most profitable way. British clients include Abbey, AXA, Proctor & Gamble, Citibank, First Direct and TUI UK. Wegener DM also manages P&G’s database of more than 100 million consumers across eight countries in Western Europe.

With the newly forged union, DLG said it intends to develop its data services, its interactive data collection strategies and drive its clients’ electronic media programs.

DLG also said the union will combine DLG’s telephone survey and interactive network of Web-collection channels with Wegener’s comprehensive mailed survey program, providing for the largest and only multichannel data collection and delivery service available to the British DM market.

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