DaimlerChrysler Services North America will team with Chrysler Group to offer three co-branded classic and platinum credit cards and will promote the cards to Chrysler, Jeep and Dodge automobile owners in a national campaign beginning in the fourth quarter.
In addition to an ad campaign, DaimlerChrysler said it will run a sweepstakes offering a chance to win a 2002 PT Cruiser, Jeep Liberty or Dodge Ram truck.
Richard McElwain, director of credit card services for DaimlerChrysler, said the marketing of the co-branded cards is designed to support DaimlerChrysler's loyalty and customer relations.
“We asked our product owners what they wanted in a rewards card, and they said that they wanted a card that allows them to redeem points at a dealership for valuable products and services such as vehicle maintenance,” he said.
DaimlerChrysler will offer the cards to 7 million automobile owners on a pre-approved basis. Cardholders will earn one point for every dollar they charge to the card. Points can be redeemed at dealerships for things like oil changes and the purchase of spare parts or used as a down payment for a new vehicle.
DaimlerChrysler Services North America is the financial services arm of automaker DaimlerChrysler.