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Your customers expect a certain level of personalization—and if they don’t get it from you, you’re not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you’re providing a truly tailored customer experience. Today, marketing technology can help you deliver the kind of highly personalized, relevant, real-time content that shows your customers that you know their preferences and behaviors—but you need a strategy before you can get started.
Join Stephen Dumas, segment marketing manager at Silverpop, as he shares tips and techniques to help you deliver on the promise of one-to-one communications. Tune in if you want to increase engagement and drive revenue.
Stephen Dumas, Segment Marketing Manager, Silverpop
As Segment Marketing Director at Silverpop, Stephen Dumas leads marketing strategy and operations for Silverpop’s enterprise sales team. Stephen’s passion is marketing technology, particularly as it pertains to customer insights, automation and optimizing the customer experience. Prior to Silverpop, he was senior ecommerce marketing manager for a major home décor catalog/retailer, Ballard Designs. Other experience includes marketing for online higher education and professional services, as well as high-tech and telecom.