DMN’s Marketing Hall of Femme honors female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers. These fiercely talented women are all the most senior marketing professionals at brands, non-profits, marketing tech and services vendors, or agencies.
We sat down with 2018 Hall of Femme honoree Tiffany Guarnaccia, CEO and founder, Kite Hill PR, who shared advice on the challenges of being a woman in the workplace, and how young female professionals can navigate their own successful marketing careers.
DMN: What’s the best piece of career advice that you’ve ever received?
Guarnaccia: Don’t settle. There is always room for improvement and growth, no matter what level you are at in your career. As a professional, it’s our job to never stop pushing ourselves outside our comfort zones in order to grow as an individual and as a leader.
DMN: What’s the best way to advocate for yourself in the workplace (whether it’s for a promotion, a salary raise, or more responsibilities)?
Guarnaccia Speak up, but remember that it is not what you say, it’s what you do that matters. Your actions speak for themselves when advocating for a new role or a promotion. Your actions, skills and attitude are your strongest assets.
DMN: As a woman, what advantages and disadvantages have you experienced in climbing up through your career?
Guarnaccia: As a female leader, founder and CEO, I firmly believe that each individual is in charge of their own career path. An advantage I’ve had while climbing up through my career was the support of other female CEOs and leaders.
DMN: What advice do you have for younger women in the workplace who want to lean in and take a bigger seat at the table?
Guarnaccia: I constantly encourage those around me to step up and push for their own progress. There is a difference between saying something and actually seeing it through. There’s room for everyone at the table – but you must reserve your own spot.
