Customer Experience Marketing That Makes a Splash

Register today!

Tuesday, March 10
1:00PM ET/ 10:00AM PT

According to IBM research, fully engaged customers spend three times more and are twice as likely to recommend your company. Are you doing everything you can to provide a superior customer experience that helps build loyalty and drives repeat business? 

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement. He’ll also share real-world success stories, culled from his experience working with the Georgia Aquarium, which will inspire ideas for how you can enhance the customer experience before and after customer interactions. 

Topics include: 

• Capturing and leveraging your data to better drive engagement
• Setting up a welcome series that gets the relationship started right
• Sending post-transaction communications that help ensure satisfaction

• Building a lifecycle marketing plan that enhances every touch point

Rosie Judd, Director of Digital Media, Georgia Aquarium

As Georgia Aquarium’s Director of Digital Media, Rosie Judd is responsible for the strategy, implementation and analysis of all online communications channels for Georgia Aquarium and Marineland Dolphin Adventure, including all customer email, website and social media channels. Rosie’s 10 years of digital communications experience spans across several industries, including travel, retail and attractions. Her focus on the customer experience and providing a consistent experience that brings the onsite experience to the customer via digital channels has resulted in several award-winning initiatives at Georgia Aquarium, including a 2013 Atlanta Marketer of the Year for best Social Media Campaign and the 2012 Interactive Media Award for Best Website honoring the Georgia Aquarium Animal Guide website.

Keith Meade, Account Director, Silverpop, an IBM Company

Keith joined Silverpop in 2013 from an Atlanta-based digital agency where he expanded his skills from Web developer to partner in his 14 years with the firm. He’s developed integrated marketing campaigns for AT&T, the American Cancer Society and Georgia Aquarium. He knows Engage through his account work with Georgia Aquarium, Georgia Lottery and DS Waters. Keith is a numbers guy and works hard to illustrate campaign successes for his clients. As examples, AT&T saved millions from their how-to videos produced by the agency and the Georgia Aquarium has sold over $250,000 in tickets just from social media.

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