CustomDisc.com, New York, a Web-based provider of personalized entertainment, and CollegeClub.com, San Diego, yesterday announced they have entered into a partnership that will provide CollegeClub.com’s more than 2 million members with the ability to create personalized music compilations from CustomDisc.com’s library of more than 200,000 tracks.
The partnership will call for CollegeClub.com to host a link to CustomDisc.com on its CollegeClub.com Shop Online page. The link will promote the availability to CustomDisc’s library of digital downloads along with a $2 discount to create a custom compilation CD or custom compilation video CD-ROM. Viral marketing campaigns are also included as part of the agreement and will be run by CollegeCLub.com advertising events and other special music promotions being conducted by CustomDisk.com and featured on the home page and various other pages of the CollegeClub.com Web site.
According to CustomDisc.com, the promotions are going to focus primarily on the grunge, alternative, hip-hop, jazz and pop artists and music in CustomDisc.com’s catalog. CustomDisc.com said it also will develop target market co-branded Web sites, featuring customized music promotions, for colleges on an ongoing basis. CustomDisc.com said it believes the alliance is intended to capitalize on the growing demand and accelerated growth in the custom compilation marketplace.