Current USA, a subsidiary of Taylor Corp. that finalized an agreement on April 3 to buy Lillian Vernon for $15.8 million, has begun mailing the Lillian Vernon catalog again. About 600,000 catalogs were sent to the Lillian Vernon house file this week. Another mailing is expected in June.
Current plans to move Lillian Vernon’s merchandising, creative, marketing and Web services to its headquarters in Colorado Springs, CO, but still maintain operations in Virginia Beach, VA — including the distribution center, call center, and some human resources functions.
