Hitmetrix - User behavior analytics & recording

Curly fries to the rescue

Arby’s recently launched a Rescue Brigade concept with Merkley & Partners. A microsite, at http://www.arbysrescuebrigade.com/, introduces a group of brand enthusiasts who show up in a branded Rescue Mobile to “save the world from ordinary fast food.” Consumers can submit videos to join the team and be featured in an on-air commercial.

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