Tequila company Jose Cuervo announced yesterday the launch of the Spanish-language version of its Web site.
The site, created by DraftDigital, is accessible through the company's Web site, cuervo.com, and has three main sections focusing on the Cuervo products, heritage and community.
The site describes the Cuervo brand portfolio and shows how to use Jose Cuervo Especial in different recipes. It also offers a detailed overview of the brand's history and production process.
Other highlights include “Cuervo Invites,” an application that lets consumers create interactive electronic invitations to events and parties; and “E-Cards,” a section enabling individuals to view and forward Cuervo advertisements to friends. Site visitors also can download Cuervo images and music as well as learn about tequila terminology.
The English version debuted in 2001.
