CTSI LLC, a unit of Commonwealth Telephone Enterprises Inc., appointed Princeton Partners, Princeton, NJ, as its advertising agency of record.
Campaigns for the Dallas, PA, telecommunications provider will involve direct mail, advertising, branding and other marketing services. Billings were not disclosed.
Mail to Lebanon, Hershey and York will seek to attract new customers by introducing the CTSI brand in those Pennsylvania cities. An online marketing campaign by the 37-year-old Princeton Partners will support.