CrownPeak, a provider of content management software, launches 360° Site Management today to integrate technology needed to manage and deliver Web sites. The new offering targets marketing departments with technology that combines Web hosting, CRM, Web analytics, Web content management and site search.
Marketing executives using 360° Site Management can measure site performance via metrics including how visitors are responding to content and how leads generated from sites should be managed. Los Angeles-based CrownPeak's integration partners include IBM Corp. and RackSpace for Web hosting, Convio and Salesforce.com for CRM, and WebTrends for Web analytics.
