Crossing Pointe has produced the first Jane Seymour Catalog with the stand-alone book arriving in mailboxes this week.
The 24-page, folio-size catalog features the Jane Seymour Spring 2003 Signature Collection exclusively for Crossing Pointe. The Jane Seymour Signature Collection was introduced in January of last year.
The catalog is the newest marketing initiative by the Blair Corp.'s three-year-old Crossing Pointe Catalog division, “to expand its targeted customer base directed to the Baby Boomer marketplace,” the company said in a statement. The Jane Seymour Signature Collection recently debuted on the “Crossing Pointe Fashion Show” on ShopNBC. The company also runs a Web site.
Blair described the initiative as an opportunity to target “a more upscale audience,” giving Crossing Pointe the potential to increase market share. The book contains full-page photographs of the actress wearing her favorite ensembles.
Crossing Pointe will continue to include a 16-page Jane Seymour section within its 84-page catalog mailed to more than 22 million consumers. The new Spring 2003 catalog features fashions designed by Jane Seymour. Every item is priced under $100, and sizes range from petite sizes 4-16; misses 6-22.
