Nike Inc., Beaverton, OR, yesterday selected Critical Mass, Calgary, Alberta, for strategy, creative and development of an advanced personalized online marketing and e-commerce initiative.
The agency will enhance Nike iD, an interactive section of Nike.com where consumers can customize and purchase athletic shoes. Critical Mass will make the site more interactive and will help Nike shoppers with personalized services when choosing footwear.
Critical Mass will provide strategic consulting, relationship marketing, Web design and application development services. The firm has created interactive sites for Mercedes-Benz USA, Procter & Gamble, Smirnoff Vodka and Forenings-Sparbanken, one of Sweden's largest financial institutions.